The Magento system follows Global Era’s belief that internal tools can be elegant and intuitive. When they are, your cost to run your business goes down as does your exposure to operator error. Faster, better, cheaper- a great combination.

This is a relatively new eCommerce package in the open source community, however there are a number of features that explain its quickly-rising popularity and Global Era’s warm adoption of it as a solution. Among them are Magento’s clean architecture and elegant design. The project is backed by the services company Varien and after its initial launch in 2007 has already gathered a large following and choruses of fans both in the design/developer community as well as adopters in the business world.